Dropshipping, as a business strategy, is becoming increasingly popular in the world, with a projected combined annual growth rate of an incredible 32% from 2021 to 2026. Currently, analysts predict that the dropshipping market will reach a value of approximately 107.86 billion by 2026, as the demand for simple sales opportunities grows.
The dropshipping store makes e-commerce easier for many entrepreneurs. If you wanted to start an online store, but you’re worried about things like warehousing and purchasing, dropshipping is the perfect solution. The question is – how to design an online store that is perfect for dropshipping?
The following tips will help you succeed…
Choose the Right Builder for Your Website
First of all, you need a builder for your e-commerce that can adapt to your business needs. Although there are a number of options, WooCommerce is considered better than its competitors when it comes to dropshipping functionality.
As a flexible and universal solution for the WordPress website, It's Easy to Sell Digital products By WooCommerce. Like most WordPress ‘ecosystems’, WooCommerce is designed to integrate perfectly with the many tools to supply and manage your dropshipping vendors.
WooCommerce is the most popular WordPress plugin for e-commerce (CMS used by a third of websites online). You also get access to many topics that will make your website look more professional. Also, with WooCommerce, you don’t pay transaction fees.
Great User Experience
As mentioned above, WooCommerce will help you take advantage of significant add-ons to improve the functionality of your store. You can even use a tool like Elementor to improve the look of your e-shop and simplify the design process. Elementor is a solution specifically made for WordPress and WooCommerce.
Before you think about adding another feature to your store, you need to focus on benefiting your target audience. Elementor Pro was recently updated (to Elementor 3.5) and now contains new UX features like scroll snap (to draw the customer’s attention to the correct location) and progress monitoring.
With WooCommerce and Elementor, you can start building a dropshipping store that is:
- easy to navigate and explore
- branded to match the image of your company
- improved because it provides easy and efficient shopping
Add a Dropshipping Plugin
There are various ways to add dropshipping products to your store when you build your WooCommerce website. While you may decide to add product information yourself, it’s easier to use plug-ins and integrations.
Plugins for WooCommerce, such as AliDropship or WooDropship, will make synchronizing information from your drop shipping vendor’s site and vice versa easier and faster. This means that you don’t have to worry about how much goods you have left in the warehouse, or when certain items will be delivered.
Great WooDropship Plugin can even help you insert product photos and edit them, so you can remove the AliExpress trademark, and make your store look more professional.
Optimize Shopping Carts
Whether you are making a store specifically for dropshipping or designing a multi-purpose e-commerce website, a great experience is key when it comes to the buying process. As you work on your WooCommerce store, think about how you can make the shopping process easier. For example, you should make sure that customers can easily change or update their orders, in just a few clicks.
You can also add a guest checkout option for your WooCommerce to increase your conversion rate. According to ASOS, the leading online platform for selling clothes, the guest checkout helped them halve the number of users who left the website because they had to create an account to buy something.
If you do dropshipping, remember that there are great chances that there are other companies that offer similar products as you. If the user experience on your website isn’t good, your users will have to find an alternative.
A little note here that isn’t in a direct correlation to designing the dropshipping website but has something to do with it and, ultimately, with the revenue: Dropshipping email marketing is a good approach to learn about your clients’ preferences, which can help you decide what to order as dropshipping items. Furthermore, email marketing is a low-cost or no-cost method that can be even more powerful than dropshipping advertising. For that purpose, all of your marketing emails should be visually appealing and memorable. Fortunately, most Email marketing services make it simple to create professional-looking emails. Free templates are available for a variety of occasions on platforms such as VerticalResponse and others. You may customize the layout by adding your logo and images, changing the headings, and more. Make sure that the typefaces and colors in all of your marketing materials are consistent with your brand’s design.
Don’t Forget About Safety
Every online shopper wants to feel safe before clicking “Buy” on your website. You can work on security from day one by making sure you partner up with good dropshipping vendors to provide a great user experience. There are also additional steps you can take to increase the level of security of your website, such as implementing an SSL certificate.
Most hosting providers for WooCommerce and WordPress offer SSL certification, for free or SSL comes with the hosting service. If this isn’t the case with your hosting, don’t worry because it’s quite easy to add an SSL certificate to the website. The more secure your website is, and the more consistent you are in providing a useful experience through your dropshipping activities, the more loyal your audience will be.
Design the Best Dropshipping Website
Dropshipping is a great solution for business leaders who want to provide a wide range of products to their customers, without having to store and ship products. With a great dropshipping website created through WooCommerce, you’ll be ready to grab the attention of your users, encourage the growth of conversions, and gain long-term loyalty.
When designing your dropshipping website, follow the tips given in this text, and you shouldn’t have any problems with competition in the market.