Redbubble Inc is an online marketplace for
print and artwork products based on user submission. It allows its members to
sell their artwork as decoration on a variety of products that includes prints,
t-shirts, hoodies, leggings, skirts, cushions, duvet covers, and scarfs. It’s a
community of artists and designers who upload their artwork in the digital
format. The company provides free membership to all the artists who maintain
the copyrights to their artwork creation, set their own prices, and decide
which products will display their images. The company was founded in 2006 by
Martin Hosking, Peter Styles, and Paul Vanzella after raising $2 million in
investor capital. They have their headquarter office in Melbourne, Australia.
Earlier they started off inviting artists in Australia only but they went
global in July 2007, opening the doors to all the artists all over the globe,
adding offices in San Francisco and some places in Europe as well. In march
2014, around 51,900 artists sold their artwork creations online and generated a
revenue of more than 15 million AUD with 8 million viewers visiting the site
each month. Recently they have started running an artist residency program at
their Melbourne office which will give various artists to develop new talents
and gain exposure through collaborating with other artists. Red bubble was also
involved in a controversy for providing T-shirts of Hipster Hitler in 2011.
How does it Works?
Redbubble website is fun to visit with an
inviting appeal to create a community of artists, photographers, writers and
creative people to showcase their talents. They offer a free membership sign up
and upon joining you will start receiving supportive comments frm their
members as red bubbles offers an encouraging environment to their artists with
a goal to cheer each other on as they work. Other than this as per the actual
business side it offers some great products, including stickers, art prints,
postcards which are a great tool for artists to promote their work at
affordable rates.
Red bubble is a great marketplace to
promote an artist’s work and portfolio as they allow posting all kinds of
creative work leading to new opportunities and getting potential buyers.It has
a good and reliable website where the homepage is full of artwork with their artists
portfolios and blog entries covering the main page layout. It gives its members
not just a platform to sell their creativity but a forum and integrated blog to
share ideas and views as well. The shirt quality is great, they are prompt
payers and easy to deal with, and the website is professional and easy to use.
There is a really good community feel for a seller who wants to participate.
Products on RedBubble
•
Some cool T-shirts and hoodies for girls, men or even just a themed
slogan tees printed on finest quality of garments.
•
Stunning high-quality Wall Art with all kind of dimensions and sizes
with instant customization or personalization. They have a bold collection of
posters with semi-gloss finish available in three sizes. Also offers canvas
prints, photo prints, frame and metal prints.
•
Amazing pattern in leggings with a different color, prints and size
options frm international designers. They also have size charts for each of
the garments.
•
Die-cut vinyl stickers with unique prints and designs.
•
Device covers and cases for your iPhone, laptops, iPad to style your
gadget.
•
Stationery items like greeting cards, postcards, notebooks, calendars,
journals.
•
Home décor personalized products like Mugs, travel mugs, tags, throw
pillows, duvet covers.
Special Features on Redbubble
They have a unique community feature called
play nice policy where an artist can collaborate with each other, inspire,
learn, share and encourage each other. As they welcome all kinds of artist with
different experiences, so Red bubbles ask each one of them not to use harsh
comments and be respectful in interacting with other artists
A well streamlined and simple product
workflow with great usability features. It’s easy for an artist to upload and
edit the existing product.
It offers variety of product options
including cards, smartphones, tablet cases, mugs, pillow scarfs, posters, etc.
with some product having standard fares thus enabling artist to market their
art in many ways.
One feature of Redbubble which falls into
the category of marketing is its Journal feature - which can be considered as a
blog. The Journal allows the artists to create additional details about
themselves, their activities, and their art. At Redbubble, the artist decides the
product price above the base price and the difference are taken as a profit.
The website can be accessed through all
devices and has their own mobile apps for Android and iPhone.
Red bubbles affiliation
If you have your own portal or a website,
you can become an affiliate to Red bubbles through the affiliation program
which will give you access to great creative, offers, discounts and 10%
commission on any sale through you. Their dedicated account management team
will always update you with monthly affiliation newsletters by which you can
subscribe to their news updates, and they will consistently share the new items or some new affiliation
scheme by which you can earn more and more and get always updated. The network
which they are using for the affiliate is share sale, which is one of the best
networks for affiliation.
The membership is for free and their team
at share a sale will accept your application after they have reviewed the
website.
Pricing, Returns, and Shipping
If you are any time not satisfied by the
product at Red bubbles, they will return or replace the order, provide with
store credits or give money back also.
Their production timeframe begins when a
user orders a custom design it goes in their production queue, and it takes
minimum 3 business days to get ready by an artist. They have a list of complete
order timeframe on their website mentioned with all number of business days it
will take for each specific country. The timeframe for each of their product is
listed country wise which makes it easy for users to understand the shipping
and delivery information. The products
have tracking facility on their website with an order number as they use the
best courier services like DHL, FedEx and always sent an email with all package
information. There is no free shipping at red bubbles, but you can always use
the coupons or promo codes to get reduced shipping prices.
The artists set the pricing themselves at
Red bubble. They have a set base price after which the artist adds their own
markup including the delivery charges in an area and taxes .for example if they
have given a base price of $50 for their canvas prints and an artist adds a
markup of 10% then the retail price will be $ 55 thus artist set the retail
Value of a product. The base price
differs for different delivery locations, material and taxes. The retail price
change with different country shipping delivery as red bubbles has their own
base price chart for different countries.
Social Links
Red bubble.com provides a widget for social
sharing with Twitter, Facebook, YouTube, Google+, and Pinterest. For their
latest promotional codes, offers and to always get updated about new items or
any news by following their social links.
Contact and support
They have a dedicated FAQ section and
forums for all the major common queries the customers may have. You can write
to Red bubble team for any product query, pricing or shipping complaints at
Email:[email protected]
Phone number: 61 3 9650 0138
Redbubble’s US Office Address
San Francisco, United States
633 Howard St
San Francisco, CA
94105 USA
Red Bubbles Headquarters
Melbourne, Australia
Level 3, 271 Collins Street
Melbourne, Victoria 3000
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